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And will we ever see a UK homegrown dating tech success story? Matthew Bradley, an investor at early stage London-based VC fund Forward Partners, is just one of many.“It’s a very competitive market, though there’s a gorilla in the form of Match Group.Helping people to find partners is an old business and it was one of the first consumer propositions to make it large on the web,” Bradley told Whether it’s end-goal or outcome driven (eg Tinder vs Hitch), or in terms of process innovation (eg Happn vs Bumble), sexual preference (eg Grindr vs HER) or within a niche sector (eg Gluten Free Singles.com), tech companies are increasingly fighting to gain consumers’ attention. Ask your friend, sibling or colleague if they’re dating online.Isolation sets in as we get older-that's where these apps come in,' says Chand.So what is the best way to start out, make sense of them and then use them effectively? Be Honest With the Why: Each app positions itself differently with unique features and tools that you will come across while browsing on the app store.

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How can tech startups and scaleups break through the noise?

Online dating is now a growth industry, the subject of visual art projects (#100Indian Tinder Tales), social anthropology experiments (50 dates in Delhi), and a new genre of think pieces and op-eds about finding love in the digital age.

Nearly 67 per cent of Indian singles know couples dating online, and 33 per cent of the couples surveyed had met online, according to digital research consultancy Mindshift Metrics.

Rivals in love But there is one dating app that wants to muscle in significantly.

San Francisco-based dating app Coffee Meets Bagel is a relatively new player in the market here, having launched in Singapore only in August last year, after it first started stateside in 2012.

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