CBS didn’t use to accept advocacy ads for the Super Bowl; notably, in 2004, it turned down one from the United Church of Christ.
That ad talked about Jesus’ welcome to all people—including gay couples and minorities, who were shown being blocked from attending a church by a pair of bouncers.
(For this reason, the Tebow ad may be more oblique than many expect.)Really, though, the Man Crunch content seems relatively harmless, by Super Bowl standards, although Atlantic Wire notes that liberals are divided over its merits. Their eyes meet, they kiss—or, as the put it, engage in “a male make-out session.”In 2007, CBS accepted a Snickers Super Bowl ad which had a similar set up, with two mechanics who accidentally kiss while sharing a chocolate bar. Go did have one of five Super Bowl ads it submitted rejected this year.
University of Phoenix Stadium for the Super Bowl, they will see two 48- by 14-foot digital billboards featuring a couple of buff men in a locker room, holding footballs.
At first glance, the ad seemingly could be for many things: T-shirts, sports gear or, given the company’s name, Scruff, perhaps even shaving equipment.And if the goal was to honor trailblazers, why not a billboard that featured these trailblazers?And "Play on our team" is more of a marketing pitch to join Scruff (which I have no problem with since it's their money) than a statement about supporting openly gay pro athletes.The ad, however, is a bit more risqué than that: Scruff is a dating app for gay men—athletic men in particular—that has 7 million users worldwide, and its message reads, “Play on our team.” Scruff spent ,500 for the billboards during Super Bowl week, and it appears likely to see an impressive return on the investment.About half a million people are expected to be exposed to the ads, and already Scruff has seen a 20 percent increase in new profile creations in the Phoenix area, compared with the same period last year, spokesman Daniel De Mello told “While the oversized cultural statement is obviously an attempt to attract more members, it’s also a nod to brave athletes like Michael Sam and Kwame Harris, begging the question: What does ‘gay’ look like? "I think that people like Michael Sam, Kwame Harris and Jason Collins didn't only make it OK to be an openly gay sports player, they also made it easier for gay sports fans to feel a full part of their hometown team." While I applaud the idea, the execution is lacking.