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The low number of dating app downloads in Japan isn’t surprising when viewed against larger societal trends in the country.

Much has been written about the fact that Japan’s young people are not dating as much, either online or offline, and stay single for longer, contributing to an aging and declining population.

Around one in four relationships start online now, and among the millennial generation, the number is likely to be even higher.

But as our smartphones become increasingly powerful, fewer of us are dating from behind our desktops, rather turning to the digital devices in our pockets.

Quiz your date when you first get together for coffee or dinner and let the conversation flow from there.

In fact, only 0.08 percent of all app downloads in Japan last quarter came from the country’s top five dating apps—the lowest percentage among all 10 countries we analyzed, and the only country below 0.1 percent.

The stigma that was once attached to online dating has well and truly disappeared – in fact, you’re more likely to raise eyebrows if you’re single and not on any dating apps.

Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.

Pan Wang does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond the academic appointment above.

University of Technology Sydney provides funding as a founding partner of The Conversation AU.


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